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Circana says consumer sentiment is improved, but there are macro and micro factors at play this year that could impact beauty.
October 9, 2024
By: Christine Esposito
Editor-in-Chief
US consumer sentiment and intentions related to the 2024 holiday shopping season are improved compared to the last two years, but are still falling short of 2021 levels in most cases, according to experts at Circana, a leading advisor on the complexity of consumer behavior. Most holiday shoppers plan to spend about the same as last year, but there is an increase in those planning on spending more, according to Circana’s annual holiday purchase intentions consumer survey. On average, con...
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